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  • Price Competitiveness Influences Consumer Preferences on Amazon's E-commerce Platform 
    Nair, Kavya; Patil, Abhishek; Reddy, Arimbakam; JINGER, HARSH; Gautam, Rahul Singh; Rastogi, Shailesh (IEEE, 2025)
    Having an understanding on consumer preferences is critical for successful business in continuously developing e-commerce environment. This study investigates the relationship between price competitiveness and customer ...